In a world where most people are connected nearly 24/7 to social media, television, and radio, it can be difficult to get your small business noticed when it is just starting out. While advertisement spots may be helpful and launching a website is a necessity, physical advertisements through merchandise is a great way to help locals begin to take notice.
If you are working with a tight budget and would like to create a physical item that can promote your business, consider the benefits of making custom stickers and a few tips for the best results.
Benefits of Custom Stickers:
- Easy to Distribute
One of the most important things to look for when getting custom merchandise with the purpose of promoting your business is something that is easy to keep with you. Similar to business cards, custom stickers can be kept in your vehicle or in your wallet, allowing them to be passed out wherever you go.
- Affordable Option for Promotion
Promoting your small business using traditional methods, such as television advertisements or renting a billboard space, can get pricey, so you may be looking for another option that suits your budget. With custom stickers designed exactly how you want them, you can get your message across without overspending.
How to Best Use Stickers:
- Determine What Information Should Be Displayed
The most important thing to do when you are trying to gain attention for your business is providing potential customers the information they need. While you may want your custom stickers to include essential information like the name of your business and the contact phone number, it can be tempting to also include the address, type of business, prices, and more.
The problem with including everything is that the stickers can look too busy and may not be as effective as something minimal in appearance. With this in mind, only pick the most important pieces of information for the stickers.
- Make Sure the Information is Readable
Sometimes, custom stickers that include too much information are difficult to read. Even with the displayed information cut down, the font choice, colors used, or graphics on the sticker can make it difficult to read. This could cut down on potential interest for your business significantly, so it is vital that you get a second opinion, or several, on whether the stickers are easy to read.
Attracting new customers can be difficult if you are unsure of how to get started with a limited budget. By getting custom stickers made and with the tips above in mind, you can get the best results possible. If you have any questions, consider contacting a local specialist, such as Northwest Label, to discuss your concerns.