2014

Cheaper Oil: Benefits And Drawbacks

Consumers have certainly noticed the lower gasoline prices as of late, which can be a good sign for the economy. The lower gas prices are at the pump, the more consumers tend to spend on other items such as food, entertainment, and clothing. While the price of oil from oil and gas engineering companies has been much lower per barrel in recent months, these lower prices have their fair share of pros and cons.…

3 Ways To Keep Guests Engaged At Your Trade Show Booth

Do you and your company attend a lot of trade shows? If so, you likely know how difficult it can be to keep guests in your booth for a meaningful amount of time. Guests often wander from booth to booth, so if you don’t offer something compelling, it’s easy for them to quickly move on. That may make it difficult to get your message across. If guests only spend enough minutes, or even seconds, at your booth, that may not be enough time for your representatives to really make a connection.…

3 Tips To Make The Most Of Influencer Marketing Strategies

A variety of recent studies have given credence to a new form of marketing, termed influencer marketing, that dictates a brand or company should market to specific individuals that hold sway in a particular market, rather than to entire demographics. Social media has proven to be rich soil for the sprouting seeds of influencer marketing, but emerging brands looking to establish both a defined identity and a solid relationship with their customers online often trip up when attempting to initiate an influencer marketing strategy.…