Aerial advertising is a unique and effective method for advertising a business, product, or service. It involves creating a custom banner that is then flown behind a plane, usually at big events such as sporting events. However, because it is only visible for a few seconds at a time it is important to make sure the banner is memorable.
Here are four tips for creating an effective and memorable aerial advertising banner:
1. Less Is More
When designing the banner, remember that less is more—especially when it comes to text. A large amount of text might tell potential customers more about your business, but it will be harder to read in short time spans. Using a lot of text might also require that you use a smaller font, which again makes it difficult to read.
If you want to get the most out of your banner, make sure that is simple. Don't use strange fonts, small text, or a lot of words. A simple saying, contact info, and some graphics will do just fine.
2. Opt for Graphics
Photographs are traditionally used in advertising campaigns. While pictures are very effective, they can be hard to see from long distances. Since the banner will be flown behind a plane, you might want to consider ditching photographs and using graphics instead.
Like the text, make sure the graphic is large enough to see. In addition, you might want to consider using high contrasting colors to ensure that it is easily visible from a distance.
3. Utilize High Contrast
Contrasting colors are ideal for many types of advertising, including aerial. High contrast utilizes bright, but different colors to make sure it is fun and easy to read. An example of high contrast is bold, black text over a neon pink background. The bright pink makes the banner stand out from the sky while the black text makes it easy to read.
4. Include Contact Information
Finally, make sure to include contact information on your banner—but make sure it is brief. Do not include too much information, as the people may not remember it. You do not need to include all of your contact information such as your phone number, email, and website. Instead, include one way to contact you be it your phone number or website.
Aerial advertising is a fun, unique, and effective method for advertising your business. If you are interested in creating a banner for your business, keep these four tips in mind and contact a local outlet, such as High Exposure Inc Aerial Advertising.